
CoinDesk
Mobile & Web app development for laundry service
About
As New Zealand's leading mortgage broker, Total Mortgages came to Not Another for a new brand and website to reflect its position as the industry's most forward-thinking and innovative advisor.
Project
- Client / Caribbean Cruises
- Category / HR SaaS
- Date / 2024
We undertook extensive internal and external research with Total Mortgages' team and clients before making the recommendation to simplify the name to Total. This helped us effectively streamline the brand identity and make it more memorable.

Total Mortgages
Mobile & Web app development for laundry service
The challenge
01
Create a systematic approach to interacting with potential clients that ensures timely communication and all deadlines are met.
02
Design a system to effectively track and nurture leads at every stage of the sales funnel so that no opportunity slips away and every action is effective.
03
Find a way to enhance customer service by making it easier to access customer interaction history and preferences, enabling a more personalized experience.
04
Automate repetitive tasks to free up time and resources for more strategic and important things that drive business growth and development.
The solution
Mastering these limited network conditions required specific and deep know-how so our years of experience in creating real-time communication apps were crucial in building a high-quality solution.
The idea behind the CrewApp was to make the life and work of the crew onboard easier by providing them with a unified access point for communication and collaboration, thereby being a valuable addition for maintaining strong working relationships on all levels.
Project timeline
Our team manages time and resources effectively, following a clear timeline that ensures smooth movement from project inception to completion.
Each stage of work is carefully structured and monitored, allowing us to allocate resources efficiently and ensure the high quality of tasks completed. Our approach to time management is based on the principles of transparency, collaboration and constant updating, allowing us to achieve our goals and exceed our clients' expectations.
We adhere to strategic planning and tight deadlines to ensure that tasks are completed on time and within budget.
Strategy
2 week
- Hypotheses
- Research
- Analysis
Discovery
3 week
- User Modeling & CJM
- Wireframe
- User flow
- Testing
- UX Design
Discovery
4 week
- UX Design
- Branding
- High - Fidelity Screens
- Creating Design System
- Testing
- UI Design
Our impact
Mastering these limited network conditions required specific and deep know-how so our years of experience in creating real-time communication apps were crucial in building a high-quality solution.
200K
Crew members
200K
Crew members
200K
Crew members
Implementation







