Keesing Technologies
Mobile development for a fashion company
About
Netherlands-based company Backed came to us with the idea to create an IOS & Android app where a team of professional experts helps users achieve a custom and perfect style.
Project
- Client / Backed
- Category / Fashion
- Date / 2023
Between 80 to 150 billion clothes are produced every single year. The choices are vast, and it’s becoming increasingly difficult to find a personal style. In tight collaboration with our client, we wanted to transform the fashion industry and help customers around the world.
Backed
Mobile development for a fashion company
The challenge
01
Create visually appealing layouts while ensuring seamless navigation and intuitive user interactions across platforms.
02
Implement secure payment gateways and handle sensitive user data.
03
Develop a feature-rich admin interface for fashion advisors
04
Implement real-time communication between users and fashion advisors.
The solution
Backed fashion app revolutionized the industry, making professional fashion advice more accessible. Through personalized styling and community engagement features, we transformed how users interact with fashion.
The idea behind the CrewApp was to make the life and work of the crew onboard easier by providing them with a unified access point for communication and collaboration, thereby being a valuable addition for maintaining strong working relationships on all levels.
Project timeline
Our team manages time and resources effectively, following a clear timeline that ensures smooth movement from project inception to completion.
Each stage of work is carefully structured and monitored, allowing us to allocate resources efficiently and ensure the high quality of tasks completed. Our approach to time management is based on the principles of transparency, collaboration and constant updating, allowing us to achieve our goals and exceed our clients' expectations.
We adhere to strategic planning and tight deadlines to ensure that tasks are completed on time and within budget.
Strategy
2 week
- Hypotheses
- Research
- Analysis
Discovery
3 week
- User Modeling & CJM
- Wireframe
- User flow
- Testing
- UX Design
Discovery
4 week
- UX Design
- Branding
- High - Fidelity Screens
- Creating Design System
- Testing
- UI Design
About
Choosing a typeface is not only an aesthetic decision, but also a strategic decision
It's important to use different styles of fonts (like italic, bold, thin, etc.) to make your design more interesting and to emphasize important information. Also, make sure the fonts look good together so they don't clash and the text looks nice overall.
- Regular
- Medium
- Bold
Gilroy Font Family
The choice of font in the design of a project is of great importance for creating a unified style, conveying information and forming a visual impression. A font not only displays text, but can also express the character and uniqueness of a brand or product.
Aa
Colors
The right color palette helps brand recognition and builds brand image in the eyes of consumers.
Pink
#ffb5ea
Pink
#ffb5ea
Light Blue
#3999FF
Light Blue
#3999FF
Gray
#546883
Gray
#546883
Dark Blue
#0D1724
Dark Blue
#0D1724
Our impact
Overall, Backed's impact lies in democratizing fashion expertise and enhancing the user experience, ultimately helping individuals feel more confident and stylish in their everyday lives.
10
Style experts
95%
Style satisfaction
30 min
Average usage time
Implementation
